While winning hearts of our clients is our ultimate aim, helping our clients winning a string of awards becomes our pride – the icing of the cake of success!
The Moxim House takes pride to be part of the winning team for AirAsia’s “Travelogue” programme which promotes AirAsia to 3 different countries – China, Australia and New Zealand.
AirAsia to China : Where the Travelogue kicked off
The 30-minute "Travelogue" series which consisted of 8 episodes were developed to promote AirAsia flights to China. The programme took an insight into AirAsia services, from ticketing booking online, meal and luggage services to promoting places of interests in China.
Best of all, the programme won Bronze Award at the Malaysian Media Awards 2010 for Best Use of Branded Content for TV category.
AirAsia to New Zealand : The Crowning of Travelogue
To cap it all, the crown jewel to the "Travelogue" series was AirAsia's promotion to New Zealand. With 10 episodes in hand, the programme hit high note when it ranked Top 6 for the Best Lifestyle Programme at the Asia Television Awards 2012 which saw over 1,300 submissions, 248 shortlisted entries from 13 countries!
AirAsia, has since become one of our most valued clients.
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AirAsia to Australia : Triumphant Down Under
The winning streak continued with AirAsia’s "Travelogue" series to Australia. The 12-episode programme captured the NTV7 Golden Award 2011 in the Best Magazine Programme – Top 10 category.
The most exciting part was the ratings shot up after the airing of the show!