Every day is a battle for survival. We battle the impossible. We bring out a little Terminator and of course, the MacGyver in us. But wait, cut those cliché. We have fun. We sleep. We forget the time. We’re probably the most undisciplined bunch. And yet we never say no, never say die. Always at the best of our wits. Yes. Just click and see for yourself here.

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OSIM : Spellbinding Awareness of Phubbing

Abracadabra! It took more than just magic to create top-of-mind awareness of uMagic. We ran an awareness campaign about "Phubbing", a new urban term to refer to "snubbing someone in favour of his or her mobile phone". A "phubber" would be constantly checking out things or messaging on the mobile phone.....

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